Switzerland Tourism

Switzerland Tourism (ST) is committed to the worldwide promotion of Switzerland as a holiday destination, alongside highlighting the attractiveness of the country for multiple purposes: as an all –year- long perfect holiday destination, under the slogan: “Switzerland. get natural.”, but also as the ideal setting for business travels and conferences.

Under a clearly defined contemporary concept of Swissness are gathered the many qualities of Switzerland that make it the ideal holiday destination: quality, nature, authenticity, sustainability and modernity. To do so, ST has developed a systematic marketing strategy consisting of implementing creatively a full range of promotional and sales activities with its partners.

The marketing organization has a long history. By federal mandate it has been promoting Switzerland at home and worldwide for more than 90 years. ST is a public corporation. Its board comprises 13 representatives from tourism, business and industry associations. ST’s president is Mr. Jean-François Roth, while Mr. Jürg Schmid is responsible for operational management.

Headquartered in Zürich, ST has a presence in 27 countries, employing 242 people. In China, Switzerland Tourism runs three offices: in Beijing, Shanghai and Hong Kong, with a team of currently 10 employees.

Chinese tourism to Switzerland has been soaring, with a steep growth of roughly 30 percent over the past decade. In 2014, our Chinese friends have hit the 1 million overnight mark, making China Switzerland’s 5th strongest foreign source market, right after Germany, the United States, the United Kingdom, and France..

We are looking forward to welcoming you soon in Switzerland!