NORDICA

Nordica belongs to Tecnica Group S.p.A. (Giavera del Montello, Italy), one of the worldwide leading winter sports enterprises.
Established in 1939，the traditional Italian brand Nordica is synonymous for skis and ski boots with uncompromising performance, top quality, passion and consistent innovation. The aim to support every skier’s performance to the best possible extent and to improve individual skiing levels is the basis of every product and every small detail. At the same time, having a good feeling with the products and wearing comfort is a top priority. With its collection, Nordica offers ideal products for all ski enthusiasts – from racing over Allmountain to Freeski. Nordica develops high-tech products for the winter sports market worldwide following the motto “from skiers for skiers”. The input from the close collaboration with Nordica´s top athletes plays an important role here as well, and has been the recipe for success and part of the company history from the very beginning.
As the subsidiary of Tecnica Group in China, Beijing Tecnica Sport Equipment Co., Ltd. has been devoted itself to promote the ski industry in China. After 10 years development, nearly 100 ski resorts in China has been covered by Nordica products.