The Philippine Department of Tourism

The Philippine Department of Tourism, Beijing Office, organizes and implements the tourism marketing programmes for the Philippines in northern China, while the Tourism Promotions Board handles the marketing plans at the head office. The Philippines is a popular destination for the Chinese outbound market for leisure, diving and MICE trips. It has some of the best holiday destinations in Asia including Manila, Boracay, Cebu, Bohol, Palawan, and Davao. With the Beijing and northern Chinese outbound travel market looking for more personalized individual travel, the Philippine tourism industry has adapted their product offerings to suit the evolving taste of the Chinese tourist for more luxurious holiday products and services.