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Switzerland Tourism promotes Switzerland worldwide as a holiday destination.
The Switzerland Tourism (ST) marketing organization has a long history. It has been promoting Switzerland as a travel and conference destination at home and abroad for almost 100 years, by federal mandate. ST positions Switzerland as a tourism brand which stands for quality, naturalness, sustainability and modernity, under the overall concept of “Swissness”. To do so, ST develops marketing initiatives which it implements creatively with its partners through a full range of promotional and sales techniques.
In Greater China, ST boasts offices in Beijing, Shanghai, Hong Kong and Taipei, in which 14 staff work with the local travel trade and media to promote the Swiss summer, winter and cities.